CASE
A true hand-in-glove partnership between Chrisco and Animal Planet!

Already from the very first talks with Chrisco, a Danish pet food producer, and the Animal Planet brand, it was evident that this project  would stand out. There are many reasons for this, but most importantly this partnership underpins the very essence of the licensing industry; to develop products that embrace a brand’s DNA, enhance consumer loyalty and last but not least, communicate the brand story and values.

OBJECTIVES

  • Introduction of a new heathy pet snack line solely developed for the Animal Planet project
  • Strengthening Chrisco’s market position by applying new brand solutions       both on a product packaging side and on a retail side, i.e. ready made shelf solutions and in-store POS
  • Engage with existing and new consumers through products inspired by the  Animal Planet universe

KEY MEDIA & MECHANISM

  • Print ads and product recommendations in specialized pet magazines –         Vi med hunde, DCH Magazine and Hunden
  • Competitions on Facebook, on Chrisco’s homepage and in-store.
  • Newsletter and Press Release to Chrisco’s business accounts and customers
  • Animal Planet branded uniforms for Chrisco’s sales teams

BRAND IMPACT

  • First licensed pet snack line developed with the Animal Planet brand in Europe
  • Substantial increase on  fan engagement and traffic on Facebook
  • Positive feedback both from the licensing and the pet food industry on Chrisco’s  commitment to bring new marketing tools to the pet food category