CASE
Back in 2014, Danone capitalized on the popularity of Masha and the Bear in Ukraine and launched a range of branded dairy products which were so successful that the partnership has now been extended in time and product range.

OBJECTIVES

  • Strengthen Masha brand awareness
  • Increase Danone sales within specific product groups

KEY MEDIA & MECHANISM

  • TV Campaign with bespoke advert created by Animaccord Studio
  • In-Store POS

KEY RESULTS

  • Between February and October, over 14.5m units of the Masha product had been sold

BRAND IMPACT

  • Creates a point of difference at retail for Danone
  • Financial gains from tapping into high turnover FMCG