Chupa Chups co-branding with strong international classic brand the Smurfs, within Novelty Toys & Gifts division. Launched Spring 2013 worldwide.
- Co-branding between two strong partners to help Licensee launch their 2013-2014 collection and to help Licensor maintain its global awareness. The brand match is perfect
KEY MEDIA & MECHANISM
- Focus on point-of-sale visibility
- Chupa Chups Travel Retail sold 5 million Smurfs surprise items in 4 months
- Product sold out!
- Both brands had a positive return of investment. Sales increased around the Smurf 2 Movie release Summer ‘13 and so the product helped gain momentum around the movie and also maintain sales after the movie, which is key for the Smurfs brand in particular