CASE
H&M has been a faithful Smurf licensee since 2007. The Smurfs has appeared on over 100 skuĀ“s within almost all departments. The designs has always been very creative, clear and visual. IMPS and INK has always been encouraging to have H&M to think outside the box and to be creative with the Smurfs. H&M has adopted to this and the result has always been higher than expected through out the world.

OBJECTIVES

  • Strengthen brand awareness
  • Increase sales

KEY MEDIA & MECHANISM

  • In-Store POS
  • Brochures and flyers in key markets

KEY RESULTS

  • Capitalization on the evergreen values of the Smurfs
  • Massive sales world wide around movie launches Smurf 1 and Smurf 2

BRAND IMPACT

  • Great exposure within the leading fashion retailer in the world
  • Financial gains