About: A Proven Award-winning Franchise! 1st Generation launched 15 years ago!

The latest incarnation and the 3rd generation – BEYBLADE BURST – offers a fresh take on the original show, with brand new storylines and characters, and a theme of real sports, competition and friendship that will increase accessibility for the brand’s core demographic of boys aged 6-12.

A new toy line from Hasbro will tie into the themes of the show, with spinning tops that burst apart on defeat – adding more excitement to battle play and setting the stage for suspenseful competition.

Developer: d-rights Inc. / OLM, Inc.

Content: 51 x 22′, TV animation

Rights: Media, Merchandising, Publishing and Promotions

Territories: Nordics, CEE and Russia CIS